Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments.
Do you remember life pre-2005? The Boston Red Sox were cursed. Star Wars: Episode III — Revenge of the Sith was still something to look forward to. Miley Cyrus was barely Hannah Montana, let alone a “wrecking ball.” And meeting strangers via the internet to pick you up at your house in their cars was unthinkably dangerous…
ADA compliance People with disabilities expect businesses to take positive steps to comply with the ADA. Businesses that do not take steps to comply may face legal consequences. Several ways to obtain ADA compliance The ADA gives people with disabilities the right to file lawsuits in Federal court and obtain Federal court orders to stop…
Did you get the memo on website accessibility? With the latest legal and regulatory developments, you’d better make sure you did. The time is now for web accessibility in higher education. Literally. Next month at the EDUCAUSE annual national conference, web accessibility will get the lion’s share of the agenda. No fewer than 11 sessions focus…
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