Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments. People turn to their devices to get immediate answers. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.
EXPLORE FOUR SAMPLE CUSTOMER JOURNEYS ACROSS KEY VERTICALS.
https://www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/?mkt_tok=eyJpIjoiTURjME4yRTVOell6TXpCbSIsInQiOiJpMEZtUjU1d0dSeWhvVmtJNkxEQytyblwvMGRyQTBTQTlvK1NudkdJVE9KcWZHbGVLczgrNHNaR3VGUTdPOTlPbGZacHVXSGlLb3ZManlRSlNKT0VJRVNCc0hKeStZZDhaZzZZQmplWENyMVpuanVBdGVJeHpKSEQrd1VKaTlzSDYifQ%3D%3D#/?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=Nurture-E-CO-3-3-31-twg-us-think-weekl-insightsOT-OT-OT&utm_content=Consumer%20Insights